Getting Started with Claude as Your GTM Co-Pilot
you've used Claude to rewrite an email. cute.
today we make it run your SEO, write your comparison pages, finding leads on linkedin, scout reddit while you sleep etc.
in this session you’ll learn…
→ how to give claude enough context that it actually sounds like your brand, not a chatbot
→ how to turn the gtm tasks you repeat every week into reusable workflows
→ how to plug claude into your real data and tools so it works with what you already have
→ how to go from “chatting with claude” to building with claude code, even if you’ve never touched it
plus 30 minutes of build time where you ship one real gtm workflow of your own. you walk out with something that works, not just notes.
Who's talking
Harkirat Singh - leading product and gtm stuff at noveum.ai, where claude quietly does half my seo, aeo and outreach work. he also founded AI Learn Circle, a 4,000+ builder community across india with 140+ events and counting.
Who it's for
→ new gtm engineers who want claude to do more than autocomplete
→ growth and marketing folks tired of copy-pasting between 9 tabs
→ founders/ solo AI builders doing their own gtm at 2am
About The GTM School
This season, The GTM School is hosting a 15–20 event series running from the last weekend of August through the first week of October 2026.
A joint community initiative by AI Learn Circle × Women in Product Marketing, bringing builders and experienced GTM operators together to learn, experiment and figure out what actually works.
Community Partner: Paytm
We’re excited to have Paytm as the community partner for this session.
Paytm is one of India’s leading digital payments and financial services platforms, building products used by millions of consumers and businesses across the country.
A great partner to have as we bring builders and GTM folks together to understand how the way people discover products is changing.