Sales PWR Hour: Show Up First - How to Build Authority in Local Search & AI

​Search is changing fast—and many businesses are struggling to stay visible as local search results and AI-driven answers continue to evolve.

​In this session, David Hills will cut through the confusion and misinformation around SEO and show you what actually matters today. You’ll learn how to strengthen your online authority, improve your presence in local search, and give search engines and AI the right signals to clearly understand your business and what you offer.

​This is a practical, no-fluff session designed to help you move from guessing to executing with confidence.

​What you’ll learn:

• ​What’s actually changing in local search and AI (and what to ignore)

• ​How to build real online authority that improves visibility

• ​Practical tactics to show up in local search results

• ​How to structure your website and content so search engines understand your business

• ​What data and signals matter most for SEO and AI discovery

​Who this is for:

• ​Small business owners and founders

• ​Marketing leads and operators

• ​Anyone looking to improve their online visibility and search presence

​What to expect:

• ​Clear, actionable insights (not theory)

• ​Real-world examples and practical takeaways

• ​A better understanding of how to show up where your customers are searching

​SPEAKER:

​David Hills, Founder @ D. Hills Sales

​