The Agency Profitability Problem - How Leading Firms Are Using AI To Win More Pitches & Increase Project Margins
Agencies lose money when they guess.
Teams make decisions based on opinion, hierarchy, and taste. They only find out what works once the work is already in motion. By then, changing direction costs time, trust, and margin.
In this webinar, Michelle Gilmore (Co-founder & CEO, Juno) and Chris Baker (Author of “Obsolete”, Founder at Serious Tissues, Ex Head of Strategy at FCB) unpack how agencies are changing that dynamic.
Teams are already using this approach to:
Run audience interviews to test strategy and creative directions
Share real audience responses to align with clients
Reduce late changes without adding headcount
This session is for agency leaders across strategy, client services, and growth who want cleaner decisions, stronger work, and fewer downstream surprises.
Join us!