

The Next Era: The Summit for Leaders Building in the Age of AI
Everyone has access to the same AI tools, templates, and shortcuts. And the brands that built their entire strategy around them are already starting to look the same.
The brands that will define the next era of business are making their moves right now. Not with better tools, but with a different kind of thinking. The leaders pulling ahead aren't doing more; they're doing it differently, building a foundation that no one can copy and paste.
The Next Era: The Summit for Leaders Building in the Age of AI is a five-session virtual summit for founders, brand leaders, and team builders who understand that the real competitive advantage was never the tool. It was always the thinking behind it.
Over five sessions, Ashley and Alexa bring together practitioners, strategists, and experts to tackle the questions every leader is sitting with right now:
How to build a brand that travels,
How to turn your community into a strategic asset,
How to use AI without losing what makes your work worth doing,
How to protect creativity inside systems that reward speed, and
How to build a team for a workforce that looks nothing like it did five years ago.
About the organizers
Alexa Phillips
is an editorial operations strategist and writer who explores the intersection of media, technology, and culture to define what editorial leadership looks like in the next era of brand-building. Through her boutique consulting firm, she helps mid-market and growth-stage brands build the infrastructure for their content and communications programs, making them the go-to voice and authority in their space. She is also a freelance writer who explores how the media we consume and create is a key driver in building culture and identity. Alexa is also the founder and editor of Culture Slant, a media company that covers how media, technology, and culture collide and what those shifts mean for brands, creators, and people building influence in public. Subscribe to her newsletter here.
Ashley Jefferson, aka Startup Baddie
is the founder of Startup Baddie and creator of F3, and a strategic authority on customer intelligence and community-led growth for decision-makers who know their customers, community, and culture are the competitive advantage. She helps startups and established brands bring customers back into the center of their decision-making and use community as a growth flywheel across the business. Before Startup Baddie, Ashley led a product team at J.P. Morgan and has since advised founders across tech and consumer industries including luxury fashion, sustainable fashion, AI, and beyond, while also serving as a pitch advisor for NYU Berkeley Center of Entrepreneurship, Prospera’s APT Women program, and Hustle Fund. Her work is for the tastemakers, the visionaries, and the ones sitting on a once-in-a-lifetime idea, technology, or movement who need the clarity, strategy, and customer intelligence to build it in a way people are excited to be part of. Subscribe to her newsletter and connect with her on LinkedIn.