Performance Marketing: Winning in the Time of AI Discovery
AI is changing how consumers discover, research, and evaluate products. But for retailers and performance marketers, the impact goes beyond appearing in an AI-generated answer.
As product discovery becomes increasingly fragmented, shoppers may begin their journey with AI and continue researching across search engines, publisher sites, shopping platforms, social channels, and other digital environments.
What does this shift mean for customer acquisition?
In this RetailWire interview, Zach Crizer of Connexity joins Chase Binnie, CEO of RetailWire, to discuss how the changing discovery landscape is affecting performance marketing, and why retailers may need to reconsider where and how they reach new customers.
In this interview you explore:
How AI is influencing the way consumers discover and research products
Why product discovery is becoming increasingly fragmented
What this changing journey means for performance marketing and customer acquisition
The risks of relying too heavily on traditional acquisition channels
How retailers can think differently about reaching customers across the broader discovery ecosystem
Why measurement and new customer acquisition remain critical when evaluating marketing performance