​Segmento x SolanaCZE
Measuring Real Marketing ROI Onchain

​📅 Date: Wednesday, June 3rd, 2026
🕕 Time: 18:00–20:00
📍 Location: Cafe Decada, Prague

​Web3 marketing is still largely driven by impressions, views and engagement metrics.

​But what if projects could actually measure which campaigns bring real users, real value and long-term activity onchain?

​In this session, we will explore how Segmento approaches onchain attribution and marketing analytics for Web3 projects, KOLs, agencies and investors.

​What’s happening

​Marek from Segmento will present how projects can measure the real ROI of marketing expenditure and identify which campaigns, creators and communities actually drive valuable users.

​Many people from the Prague ecosystem already know Marek from the local community and hackathon scene, and this will be one of the first deeper public looks into the project and its vision.

​Alongside the current product direction, we will also discuss how attribution data could reshape relationships between projects, KOLs, wallets, agencies and VCs.

​Topics we will discuss

​• Measuring real ROI of Web3 marketing
• Which KOLs actually bring valuable users
• Onchain attribution and user quality
• Revenue-share marketing models
• Marketing analytics for projects, agencies and VCs
• Predicting user behavior beyond vanity metrics
• Future of performance-based Web3 marketing 👀

​This session is ideal for founders, growth teams, marketers, KOLs, investors and anyone interested in the future of Web3 growth infrastructure.

​Drinks and good vibes as always 🍻

​See you there.
SolanaCZE Team 🚀