Bescy Events

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Bescy Global South presents a webinar with Nafa Ben Haddej (

, Riyadh), who leads the development of behavioural analytics tools for public and private sectors.

As AI becomes more embedded in everyday decisions, this session explores a key question: who benefits, and who risks being left behind? Bringing together behavioural science, AI, and the realities of the Global South, the webinar examines both the opportunities to expand access and improve services, and the risks of reinforcing inequality if context is ignored.

Through practical examples, we will discuss how to design AI-driven solutions that are equitable, inclusive, and human-centred, ensuring innovation becomes a bridge, not a barrier.

Beyond the Hype: Practical AI for the Global South