FCC Slack Power Hour: Winning Early Sales When Prospects Default to Big Tech
Early sales are hard enough. They’re even harder when every conversation ends with:
“We’re already talking to <BIG TECH>”
This FCC Slack Power Hour is built around a real founder challenge: breaking into a market with a niche or specialist product where large, well-known tech companies are seen as the default choice.
Rather than high-level theory or generic advice, this session is designed to surface real examples, real tactics, and real trade-offs from people who’ve been in the room when these decisions are actually made.
The hour will be hosted by experienced experts in this space: Steven Morris, Catrina Clulow, and Sachin Kachhla
The conversation will be shaped by:
Live questions from founders and operators
Contributions from other FCC members
Practical experiences rather than polished answers
Expect discussion around things like:
How founders have positioned against Big Tech without pretending to be them
Where smaller players have won (and lost) early deals
What actually changes buyer behaviour in these situations
What doesn’t work, despite sounding sensible on paper
This is a fast, focused, free-flowing conversation, happening entirely inside Slack, where you can ask questions, react in real time, and learn by seeing multiple perspectives collide.
If you’re selling something niche into a market dominated by big names or advising people who are this hour is designed to be immediately useful.