FCC Slack Power Hour: Winning Early Sales When Prospects Default to Big Tech

​Early sales are hard enough. They’re even harder when every conversation ends with:
“We’re already talking to <BIG TECH>”

​This FCC Slack Power Hour is built around a real founder challenge: breaking into a market with a niche or specialist product where large, well-known tech companies are seen as the default choice.

​Rather than high-level theory or generic advice, this session is designed to surface real examples, real tactics, and real trade-offs from people who’ve been in the room when these decisions are actually made.

​The hour will be hosted by experienced experts in this space: Steven Morris, Catrina Clulow, and Sachin Kachhla

​The conversation will be shaped by:

• ​Live questions from founders and operators

• ​Contributions from other FCC members

• ​Practical experiences rather than polished answers

​Expect discussion around things like:

• ​How founders have positioned against Big Tech without pretending to be them

• ​Where smaller players have won (and lost) early deals

• ​What actually changes buyer behaviour in these situations

• ​What doesn’t work, despite sounding sensible on paper

​This is a fast, focused, free-flowing conversation, happening entirely inside Slack, where you can ask questions, react in real time, and learn by seeing multiple perspectives collide.

​If you’re selling something niche into a market dominated by big names or advising people who are this hour is designed to be immediately useful.