Finding Your True Audience: A Marketing Conversation with Rand Fishkin of SparkToro

​Join us for a special session with Rand Fishkin (co-founder and CEO of SparkToro, Alertmouse, and Snackbar Studio; previously co-founder and CEO of Moz) as he shares practical insights on how to better understand and reach your target customers.

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​In today’s crowded digital landscape, knowing who your audience is — and where they spend their time — is more important than ever. Rand will walk through how modern audience research tools like SparkToro reveal where your potential customers congregate online and what they read, watch, listen to, and talk about—then show how the recently launched Alertmouse helps you find and leverage those conversations for growth.

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​Whether you’re running a local business in Routt County or scaling a new venture through the High Country Accelerator, this talk will give you actionable strategies for smarter marketing, clearer positioning, and more effective outreach.