Game, Game Dev and Media in AI Era | AI 时代的游戏、游戏开发与媒介：从开发工具到另类现实游戏与 AR 叙事
The event agenda was updated on May 14, 2026, with two new talks added and some session timings adjusted. Please refer to the latest information on this page.
本活动日程已于 2026 年 5 月 14 日更新，新增两场分享，并对部分时间安排进行了调整。请以当前页面信息为准。
📍 Address: Area A, 6F, Alibaba Center T2
About the Event
As AI continues to evolve, it’s reshaping not just how games are made, but what they are. From production workflows to creative tools to the nature of player experience, we’re starting to see a clear shift.
AI is no longer just helping with efficiency across design, art, and engineering — it’s beginning to influence how game worlds are generated, how systems behave, and how players interact with them at scale.
In this session, we’ll look at game development in the age of AI through a broader lens: from tools and pipelines to cross-media experiences and large-scale generative worlds. Drawing from examples across game engines, alternate reality games, and AR-based cultural projects, we’ll explore how AI is moving from a supporting tool to something closer to creative infrastructure.
Some of the questions we’ll touch on:
How does AI change the way creators work?
What happens when traditional game pipelines meet generative systems?
If AI starts shaping worlds, quests, characters, and narrative structure — how do we design for that?
What might future large-scale game worlds look like, and how are they built?
We’ll also look beyond games themselves — into how AI intersects with media like radio, AR glasses, and urban spaces — and how it might act as a bridge between virtual systems, physical environments, and player experience.
Schedule
13:30 Check-in
13:50 Opening
by 7Star (Co-founder of GameCreator, Producer of MonoCats)
14:00 Alternate Reality Game Works Based on AI and Traditional Radio Technologies
by Billiton (Technical Specialist at the NYU Shanghai Digital Heritage Lab; Lead Programmer of the indie game Whalefall Haven)
14:30 AI + AR Glasses + Cultural Tourism: How AI and AR Can Empower Cultural Tourism Projects
by Billiton
15:00 Harness in Action: Building Reliable Interactive Fiction with AI
by Delton Ding (CEO of Yet Another AI)
15:30 Attempts of gaming agent, what we've learned
by Neko & LemonNeko (Co-founders of AIRI & Moeru)
16:00 The Technical Engine Driving On-chain Reality
by ddy (DFArchon Community Member)
16:30 How Traditional Large-Scale Game Development Toolchains Can Support AI-Generated Game Worlds
by Cafe Tang (Founder of WorldGPT)
17:00 From MCP to REPL: The Standard Execution Layer for Next-Generation Agents
by Daniel Yiming Hu (Founder, Shanghai Lambda Calculus Technology | Former Game Engine Expert, Tencent Games | Former Head of Game Engine, Lilith Games)
17:30 AI 3D as Creative Infrastructure: Tripo for Game Development and AR Experiences
by Chris Li (Ecosystem and Developer Relations Lead at Tripo AI)
17:45 Free discussion
Participation Guide
Please note: this event will take place at MuShanghai.
In addition to registering for this event on Luma, participants are required to purchase a separate MuShanghai venue access pass.
You may choose either of the following options based on your needs:
Daily Pass
Recommended if you are only attending the event on the day.
Full Pass
Recommended if you would like access to MuShanghai coworking, all events, and unrestricted internet for one month.
Purchase link: https://www.themu.simplefi.tech/auth
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【活动简介】
在 AI 快速发展的背景下，游戏的开发方式、创作工具和体验形态都正在发生明显变化。AI 不仅正在改变策划、美术、程序等传统游戏开发环节，也开始影响游戏世界本身的生成逻辑、交互方式和内容规模。
我们将围绕 AI 时代的游戏开发、跨媒介体验与生成式大世界设计，结合游戏开发工具、另类现实游戏、AR 眼镜文旅项目，讨论 AI 如何从“效率工具”逐渐转变为一种新的创作基础设施。
此次分享将重点思考：AI 如何改变游戏创作者的工作方式？传统游戏开发工具链如何与 AI 生成能力结合？当 AI 参与世界构建、任务生成、角色行为、叙事组织和玩家交互时，未来的游戏大世界会如何被设计、生产和体验？
同时，我们也会讨论 AI 与无线电、AR 眼镜、城市空间和文旅场景等不同媒介结合后的可能性，探索 AI 不只是内容生成工具，也可能成为连接虚拟世界、现实空间与玩家体验的新媒介。
【分享时间】
13:30 入场签到
13:50 开场
by 7Star（游戏引擎 GameCreator 联创，MonoCats 制作人）
14:00 基于利用 AI 以及传统无线电等技术的另类现实游戏作品
by Billiton（上海纽约大学文化遗产数字化实验室技术负责，独立游戏《鲸落港》主程）
14:30 基于 AI + AR 眼镜 + 文旅的项目，分析 AI 和 AR 赋能文旅的方式
by Billiton
15:00 Harness in Action：如何使用 AI 生成可靠的互动游戏
by Delton Ding（柚衣科技 CEO）
15:30 Attempts of gaming agent, what we've learned
by Neko & LemonNeko（AIRI & Moeru 联创）
16:00 驱动链上现实的技术引擎
by ddy（DFArchon 社区成员）
16:30 3A 工具链如何赋能 AI 生成式游戏大世界模型
by cafe唐（WorldGPT 创始人）
17:00 从 MCP 到 REPL：下一代 Agent 的标准执行层
by 胡⼀鸣 Daniel（前腾讯引擎专家，莉莉丝游戏⾃研引擎负责⼈）
17:30 作为创作基础设施的AI 3D：Tripo在游戏开发与AR体验中的应用
by 李宇宽 Chris Li（Tripo AI 生态和开发者运营负责人）
17:45 自由交流
【参与指南】
请注意：本活动将在 MuShanghai 举办。
除完成本活动的 Luma 报名外，参与者还需要额外持有 MuShanghai 的票以进入场馆。
你可以根据自己的需求选择以下任一票种：
Daily Pass 当日票
适合只参加当天活动的朋友。
Full Pass 月票
适合希望在一个月内使用 MuShanghai 共享办公空间、参加更多活动的朋友。
购票链接：https://p.baominggongju.com/detail?eid=69dcff11a2b2507f32dc4372