FIRSTMOVERS - Expanding into new markets: lessons from early employees

​Being part of a small country, makes most startups think international from the get go. But how do you actually go beyond borders?

​​Which markets are most interesting for your business? What are the first steps to undertake? What are dos and don'ts when expanding?

​​For the second public event of FirstMovers, co-hosted by RDY®, we’ll be joined by three inspiring guests with very different backgrounds and perspectives. They've each experienced expansion in their own way: from Belgium to the EU and from France to Belgium:

• ​​Grégory De Vroey, General Manager @Upway & former Head of Business Belgium @Uber

• ​Christian Mugisha, former Belgium Country Manager @Malt

• ​Jonas Mallisse, Co-founder & COO @Poppins, former VP of Global Expansion @Too Good To Go

​Expect an open and practical conversation on what it really takes to expand beyond borders. From exploring the right markets to full international expansion, we will cover: how to decide which markets to enter, what to do (and avoid) in your first months abroad, and what seasoned founders and operators wish they had known before going international.

​​📅 Program

• ​​7:00 PM: Welcome drinks

• ​​7:15 PM: Panel talk + Q&A

• ​​8:00 PM: Networking drinks & pizza

​​Whether you're already part of the startup ecosystem or simply looking for inspiration, join us for an evening of real stories, fresh perspectives, and new connections.