Reddit & Review Sites: The Pipeline Shift

​Reddit isn’t just another social platform. It’s becoming a trusted peer alongside G2, Capterra, TrustRadius, and Wirecutter in the buyer journey.

​As Reddit threads rise in search results for bottom-funnel queries, it’s joining the ranks of traditional review sites and changing how B2B buyers research, evaluate, and convert.

​For SaaS brands, this means your next customer might be getting product validation from Reddit before they ever hit your landing page.

Join Ross Simmonds and the AirOps team to explore how Reddit is redefining commercial search and how to engage authentically within these new trust-driven channels.

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What You’ll Learn:

• ​How Reddit is joining G2, Capterra, and TrustRadius as a key influence on high-intent searches

• ​The new buyer behavior shaping bottom-funnel visibility and pipeline

• ​ Best practices for Reddit engagement (without triggering the “spam” radar)

• ​How AI-powered workflows identify Reddit-dominated queries and surface authentic opportunities to participate

​AirOps workflows can reveal which commercial and high-intent keywords are being shaped by Reddit and show your team where, when, and how to engage.

​The next wave of buyer trust is happening in plain sight on Reddit and review sites.

​Don’t miss how to turn that shift into your competitive advantage.

​​Event Details:

• ​Date: Tuesday, October 28, 2025

• ​Time: 2 PM ET

• ​Location: Live on Zoom

​Save your spot now.