Ready for Retail
Gain practical knowledge and insights from a Brooklyn gift shop owner as she shares what it takes for artisans and makers to enter the independent retail market with confidence—and thrive.
Usually, the NY Handmade Collective's programming is members-only. This time, we're opening a limited number of tickets to the general public.
Sold out? Email info@nyhandmadecollective.org to get on the wait list. We'll email if additional tickets become available to purchase.
Ready For Retail is a 90 minute online interactive workshop designed for emerging brands and makers that are ready for growth. Learn from a local gift shop owner all of the important and practical ways to get your products “shelf ready.”
From building a line sheet, refining your packaging design, demystifying wholesale versus consignment, to sending the perfect intro email to prospective stockists - this workshop will equip you with the knowledge you need to move beyond the maker's market and approach retailers with confidence.
What To Expect
A lively slide presentation
Time allotted after each section to ask questions
Lifetime access to the presentation will be made available to all attendees after the workshop
Outcomes For Participants
Learn best practices for building a line sheet specific to your product type
Gain practical tips for designing “shelf-ready” product packaging
Understand the pros and cons of consignment vs. wholesale to unlock the right path for your brand
Learn the best ways to approach & pitch retailers
About the Expert
Perri Salka (she/her) is a native New Yorker with a BFA from the School of Visual Arts, a small business coach and the proud Owner and Curator of The WonderMart, a neighborhood gift shop in Greenpoint, Brooklyn, that exclusively stocks products that are made or designed in NY State. Since 2019, Perri has been deeply committed to helping her fellow creatives thrive, sharing in success with over 300 local brands and makers across all major product categories.
About the NYHC
The NY Handmade Collective is the artisan and maker guild of NYC. We're a nonprofit membership organization and a supportive community of fellow creative entrepreneurs.
We’re 100% powered by our members volunteering their time and talents. We help each other achieve our business and creative goals through selling opportunities, community, member promotion, professional development, and more!