Mastering AI for Digital Marketing & Strategy: From Generative AI to Programmatic Success
Artificial Intelligence is completely transforming modern digital marketing and strategy. In this session, Kashif Wright breaks down how Generative AI is revolutionizing content creation and ad copy, and how advanced AI applications drive incredible efficiency in programmatic advertising across multi-channel platforms like Amazon CTV. Whether you are a first-generation technologist, an aspiring marketing professional, a career changer, or someone looking to gain a competitive edge in ad-tech, this video will give you a strategic overview of AI's role in scaling brands and unlocking new career pathways.
👤 About the Speaker:
Kashif Wright is an Account Supervisor, Client Experience at Havas Media Network. Leveraging 10+ years as a digital media strategist, Kashif scales global entertainment, media, and tech brands. He is an AI-certified leader, a 2026 Cannes Can Diversity Collective (CC:DC) Ambassador, and a proud member of Alpha Phi Alpha Fraternity, Inc., The One Club for Creativity, ForbesBlk, and Blacks In Technology.
🔑 Key Takeaways from This Video:
Understand the core applications of Generative AI and advanced AI in digital marketing.
Learn strategies for leveraging AI tools to optimize multi-channel campaigns (including A/B testing, data analysis, and driving ROAS).
Discover how AI proficiency opens doors to brand new career opportunities in the rapidly evolving advertising and tech sectors.
🔗 Connect with Kashif:
LinkedIn: https://www.linkedin.com/in/kashifwri...
Email: Kashif.Wright@gmail.com
#DigitalMarketing #ArtificialIntelligence #GenerativeAI #ProgrammaticAdvertising #AdTech #MarketingStrategy #TechCareers