

Clay in Bucharest X HeyReach: GTM system or stunt
Most GTM teams still run on one-off plays.
The ones pulling ahead build systems that are versioned, monitored and improved every run.
On Friday, November 27, Clay Club Bucharest is back, this time with HeyReach, for a night built around one game: System or Stunt.
How it works
You join a small group.
Each group gets two unlabeled workflows.
You have 10 minutes to debate and vote on which one is engineered and which one is a one-off stunt.
Then every group defends its pick out loud.
After the reveal, we walk through what actually gave it away.
Nobody builds anything on the night. You just judge.
After the game, Cristina Ispas from HeyReach talks about partnerships as a growth channel.
Expect Clay and HeyReach merch, plus a few surprises.
Agenda (Bucharest time)
18:00 Doors, check-in, drinks
18:30 Welcome and how the game works
18:40 System or Stunt
19:40 Partnerships as a growth channel, with Cristina Ispas (HeyReach)
20:00 Wrap-up, feedback form and group photo
20:15 Networking at the bar
20:45 End
Fill in the feedback form at the end and get 500 Clay credits.
Who it's for
GTM engineers, founders, and SDR and sales leads who run outbound with Clay and LinkedIn, or want to start.
Where
To be announced, Bucharest