Future Forward Club: Marketing OS
Future Forward Club: The Marketing OS Playbook (with Good Bards)
🎯 Theme: Turning messy GTM stacks into a coordinated growth system: ops, data, execution, measurement.
Future Forward Club is a fast-growing, in-person community where founders, product managers, builders, and tech enthusiasts come together to share playbooks, swap tactics, and crowdsource the new rules of building in the AI era. Our events are interactive — hands-on, never “just another panel.”
In Singapore, our monthly meetups bring together builders for dynamic discussions, workflow exchanges, and collaborative learning.
What you’ll find inside Future Forward Club:
• Upskilling in AI, product management, innovation, and frontier tech
• Practical tactics and real-world case studies from founders + product leaders, builders
• A vibrant network of operators, builders, and innovators eager to learn and connect
✨ Event Goals
Understand what a “Marketing OS” is (and why “more tools” doesn’t solve coordination)
Learn how strong teams design GTM as a system: ownership, cadence, feedback loops, measurement
Crowdsource what actually works across startups and teams in the room
Leave with simple decision rules you can apply to your own growth stack immediately
👥 Who Should Attend
Founders, PMs, growth leaders, operators, marketers, and builders
Anyone dealing with: scattered tools, unclear ROI, slow execution, inconsistent messaging, weak feedback loops
✅ What You’ll Walk Away With
A clear view of where “GTM breaks” in real teams (and how to fix it)
A practical mental model for ops + data + execution + measurement
A short list of “do this / don’t do this” rules for building a scalable marketing machine
New connections with people solving similar problems
🧭 Event Flow
A. Interactive Roundtable
Welcome & Framing
“What’s the ONE GTM pain you feel every week?”Pulse Check: The Stack Reality
Common bottlenecks: tool sprawl, fragmented customer data, slow execution, unclear ROI, inconsistent brand voiceSystem Thinking: Tools vs Operating Model
We’ll discuss where the real friction is: ownership, handoffs, cadence, incentives, and measurement.The Marketing OS Model
We’ll map what “minimum viable” looks like across four layers:Ops (workflow + ownership)
Data (identity + segmentation)
Execution (channels + automation + QA)
Measurement (leading signals + ROI narrative)
Centralization vs Speed
What should be centralized for consistency and what should stay flexible for speed?Pitfalls & Guardrails
Where teams break trust (internally and with customers) when scaling GTM.Startup Spotlight Q&A (Good Bards)
We’ll end with a short hot-seat Q&A to pressure-test real design choices behind a Marketing OS.
B. Networking (rest of the night)
🎤 Startup Spotlight: Good Bards
About Good Bards
Good Bards is the Advanced Marketing OS powered by Agentic AI, headquartered in Singapore. The platform simplifies complex workflows, accelerates campaign deployment, and enables context-aware customer engagement by unifying campaign planning, content creation, analytics, and automation. Good Bards partners with enterprises and ecosystem players across Asia to unlock efficiency, scale impact, and deliver marketing that resonates in culturally diverse markets. (Good Bards)
About Alan:
Alan, is a marketing veteran with over two decades of experience in Information Technology. With a background in business-to-business (B2B) marketing, he has held leadership roles such as Vice President of Marketing and Senior Director of Global Partner Marketing in tech giants and startups. Alan's entrepreneurial journey led him to develop a cutting-edge marketing automation tool to empower marketers with efficient execution capabilities. He advocates for innovation, leveraging real-time data and modern applications to enhance customer engagement and drive business outcomes.
About Future Forward Club
Future Forward Club is a fast-growing community of founders, product managers, builders, engineers, and business leaders who come together to share playbooks, swap tactics, and co-create the new rules of building with emerging technologies.
From 25 people at our first event to 250+ registrations per event, with over 1200 people across our event ecosystem and 600+ active community members, Future Forward Club focuses on high-signal, no-fluff roundtable discussions. We host recurring in-person events every first Wednesday of the month and online sessions designed to help members learn, connect, collaborate and build together.
If you’re looking for:
Real conversations (not surface-level networking)
A thoughtful, future-focused crowd
A strong way to kick off the year with momentum
You’ll feel right at home.
Join the Future Forward Club Community
- WhatsApp: https://chat.whatsapp.com/JrgA6ULpbHoDjMJ797F1Kj
- Luma: https://luma.com/futureforwardclub
- LinkedIn: https://www.linkedin.com/company/futureforwardclub/
SPONSORS:
About SleekFlow:
SleekFlow is an agentic AI platform that transforms conversations into revenue. We unify all your messaging channels and use AI to automate replies, qualify leads, and sync everything to your CRM, so your team closes faster.
Your customers are everywhere. Your conversations should be too.
About General Assembly:
General Assembly is the leading talent and upskilling community that helps individuals and businesses acquire the real skills required to succeed in an increasingly complex technological era. Through our AI Academy and core tech bootcamps, we arm teams with the tools to leverage the latest technology. Founded in 2011, we’ve evolved into a center of excellence in training people from all backgrounds to upgrade their practical knowledge. Our global presence, hands-on instruction, and passionate alumni community give learners 360-degree support as they take the next step in their career journey. As part of the Adecco Group and partner of LHH, we put real skills to work.
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