Clay Club Stockholm × Mentimeter: Building the next GTM workspace
Clay is one of the most capable GTM tools on the market today, but with great power comes great responsibility.
What happens when a GTM team builds around its own signals, decisions and workflows instead of adding another prospecting list? Join Clay Club Stockholm at Mentimeter for a look inside a real, evolving system—and a room full of practitioners comparing what they’re building next.
👩🏻💻 What You Will get
Inside Mentimeter’s PLG workspace. Mentimeter will show the bespoke internal app its GTM team is building for a product-led motion. It brings together activity from their own product, account and prospect signals, and outreach workflows in a view designed around how the team actually works. Fredrik also showed us a neat path from searching with Claude and Clay to sending people into that workspace. It’s a glimpse of what becomes possible when a GTM team can build its own tools—not a five-step tutorial.
Two conversations, two tables.
After the demo, you’ll join a small, moderated discussion with other GTM practitioners. Everyone contributes; the moderator keeps the conversation moving rather than giving a talk. Then you change tables, meet a new group and explore a different question.
Hosted by Munnawar Hashim | Head of Community at Clay
Bring something you’re testing, a problem you haven’t cracked, or a strong opinion.
🍔🍸 Food & Beverage
Drinks and something to eat while the conversations continue. [Confirm catering details.]
⏰ Timing
18:00 — Doors, drinks and introductions
18:30 — Welcome to Clay Club Stockholm
18:40 — Inside Mentimeter’s GTM workspace
19:00 — First roundtable conversation
19:30 — Change tables
19:40 — Second roundtable conversation
20:10 — A few things we learned, then drinks and mingling
21:00 — Close
👋 About Speakers Host
Fredrik Nordström Mentimeter | I lead Revenue Operations at Mentimeter, drawing on a background in business development and product-led growth to align Product, Marketing and Sales around shared strategic goals. As a former entrepreneur, I think like a CEO and still roll up my sleeves to get things done (read: I vibe code a lot!).
Munnawar Hashim Clay | Educator and tech enthusiast passionate about education, equality, and sustainability. With a background in teaching English and Drama, I bring strong communication and public speaking skills to the tech industry, helping create innovative solutions with meaningful impact.
And Team from Clay Club Stockholm:
Niklas Gustavsson Mindwile | founder of Mindwile, Sweden’s first Clay Agency, and the author of a book on data-driven marketing. With 3.5 years of daily, hands-on experience in Clay, I help Swedish B2B companies systematically find and engage the right customers at the right time.
Jesper Petersson | has worked with Clay in various roles, bringing hands-on experience and a passion for turning ideas into action. Ask him about using Clay for ads, and his eyes light up.