Building Beyond the Practice: Swarnava Mukherjee on Sustaining his Therapy Practice & Product Startup
For therapists who are curious about building, don't know where to start, or are figuring out how to balance a practice with something of their own.
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Many clinicians have an idea for a product. Far fewer work out how to build it without leaving the therapy practice, or without burning out or even going bankrupt trying to do both.
Swarnava Mukherjee is a counseling psychologist (MA, TISS Mumbai) who runs his own practice while building TheraReflect, a practice management space for therapists. He has worked as a clinician, a product executive and a founder's-office lead, and has consulted for early-stage mental health companies.
In this conversation, we'll talk about:
How a clinician ends up drawn to building products, and his journey to building one
How clinical work shapes product decisions, and how building changes the way you show up in the therapy room
Sustaining a practice and a product together without burning out
Why TheraReflect has no AI or clinical automation, and where he draws the line
Where to start if you're a clinician with an idea, and how to begin without leaving practice
Who it's for: Therapists and counsellors who are curious about building products, who want to build but don't know where to start, or who are working out how to balance a practice with something of their own. No tech background needed.
About Swarnava: Clinician turned product builder. Founder of Spectrum Wellbeing, a practitioner-led wellness brand for group support and individual therapy, and previously of the private practice Here & Now. He has worked on products that reached 25,000+ users and consulted for 5+ mental health companies on product strategy.
About TiNT: The Technology Informed Therapist is a tech-ed and AI literacy effort for therapists at the intersection of mental health practice and technology.
Hosted by Harshali, founder of TiNT.