Selling that Connects: Workshop Series

​This is an interactive, workshop-style series with practical exercises, led by Balyodh Gill, the Lead Sales Coach at Conestoga Entrepreneurship Collective.

​Participants will leave with:

• ​Clearer understanding of their target customer

• ​Stronger messaging

• ​Realistic approach to selling that works for early-stage businesses and small teams.

​Spots are limited to 12 people.

The series is ideal for entrepreneurs, startups and small businesses.

​Workshop Breakdown

​Tuesday, April 28: Who Are you Selling to? What Are You Saying to Them?
5-6pm

​Identify the right customer and refine their value proposition, clarify how they communicate what they do, and ensure their messaging connects directly to customer needs and outcomes.

​Tuesday, May 12: How Do You Reach and Convert Them?
5-6pm

​The final session brings everything together. Participants will explore practical ways to reach their target customers, structure outreach, and create a simple sales flow that fits their business.

Each session builds on the last, helping participants gain clarity, test ideas, and take action between workshops.

​About Balyodh Gill

​Balyodh Gill is a sales coach, mentoring the next generation of great high-tech, B2B sales reps in the Conestoga Entrepreneurship Collective’s Sales Lab. As a seasoned faculty member, he combines his teaching expertise and coaching skills to deliver the new Sales Lab for BDS experience in the business development and sales post graduate program. Balyodh is also a key member of the coaching team in the Sales Lab for Founders program, advising founders on developing their go-to-market strategies, sales processes and prospecting engines.