

Closing AI deals with SMEs
AI won't sell for you. You will.
You've built something with AI. Now an SME owner has to say yes to it.
Hasky has delivered AI projects to more than 20 Singapore SMEs: tuition centres, cleaning companies, logistics firms. Most of them didn't have software engineering staff. All of them had to be convinced first.
This Friday, Dede Tanuwijaya, Co-Founder & COO of Hasky Technologies, shares how Hasky closes those deals directly with SMEs (no tenders), and what AI has changed in the sales process.
Dede walks through his framework to win the deal: prospect, qualify, discover, propose, negotiate, close. At each one: what AI now does for you, and what you still have to do yourself.
What you'll take away, one move per stage
Prospect: describe your ideal SME customer in one paragraph, and pick three buying signals to watch.
Qualify: turn your criteria into four yes/no questions, and walk away faster.
Discover: record the call, and talk less than 40% of the time.
Propose: one ROI page, written in the owner's own words.
Negotiate: set your walk-away price before the call.
Close: no pilot without success criteria and a path to paid.
Plus the three traps that kill SME deals: AI-written spam, the sales bot you "hire" and walk away from, and the free pilot that never converts.
Format
A 45–60-minute masterclass talk. then an open floor with Dede and the Hasky team on winning deals and keeping strong relationships with SMEs/Business owners. Share with us your current and ongoing pain points.
Who it's for
Founders, consultants, freelancers and builders who sell AI work to SMEs, or want to.
Free to attend. Every Friday, 10:00–12:00, Hasky runs a free Forward Deployment Academy session at SQ Collective.