Cover Image for Closing AI deals with SMEs
Cover Image for Closing AI deals with SMEs
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Closing AI deals with SMEs

Hosted by Hasky FD Academy & SQ Collective
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About Event

​AI won't sell for you. You will.

​You've built something with AI. Now an SME owner has to say yes to it.

​Hasky has delivered AI projects to more than 20 Singapore SMEs: tuition centres, cleaning companies, logistics firms. Most of them didn't have software engineering staff. All of them had to be convinced first.

​This Friday, Dede Tanuwijaya, Co-Founder & COO of Hasky Technologies, shares how Hasky closes those deals directly with SMEs (no tenders), and what AI has changed in the sales process.

​Dede walks through his framework to win the deal: prospect, qualify, discover, propose, negotiate, close. At each one: what AI now does for you, and what you still have to do yourself.

​What you'll take away, one move per stage

  • ​Prospect: describe your ideal SME customer in one paragraph, and pick three buying signals to watch.

  • ​Qualify: turn your criteria into four yes/no questions, and walk away faster.

  • ​Discover: record the call, and talk less than 40% of the time.

  • ​Propose: one ROI page, written in the owner's own words.

  • ​Negotiate: set your walk-away price before the call.

  • ​Close: no pilot without success criteria and a path to paid.

​Plus the three traps that kill SME deals: AI-written spam, the sales bot you "hire" and walk away from, and the free pilot that never converts.

​Format

​A 45–60-minute masterclass talk. then an open floor with Dede and the Hasky team on winning deals and keeping strong relationships with SMEs/Business owners. Share with us your current and ongoing pain points.

​Who it's for

​Founders, consultants, freelancers and builders who sell AI work to SMEs, or want to.

​Free to attend. Every Friday, 10:00–12:00, Hasky runs a free Forward Deployment Academy session at SQ Collective.

Location
SQ Collective x Gen-AI Labs
65 Mohamed Sultan Rd, Singapore 239003
12 Going