The State of Sustainability Storytelling (Virtual Event)
Sustainability storytelling is in crisis. As the so-called “sustainability recession” continues, companies are resorting to greenhushing—staying silent about their sustainability efforts—to avoid greenwashing accusations, the culture wars, and political blowback. And the reputational, legal, and regulatory risks of greenwashing continue to proliferate.
Yet companies face mounting pressure from skeptical stakeholders to prove sustainability progress—not just make promises. This means that silence isn’t an effective long-term strategy. But communicating sustainability effectively requires nuance as the social, political, and economic ground shifts under our collective feet.
The State of Sustainability Storytelling kicks off the Sustainability Storytelling LIVE event series that brings together corporate sustainability, communication, legal, and government affairs professionals to discuss the latest sustainability communication challenges—and how companies can overcome them with the Four C’s of Effective Sustainability Storytelling: compelling, credible, compliant, and context. This is the framework underpinning Mike Hower’s new book, Sustainability Storytelling: Communicate Trust, Brand Value and Better Business.
During this one-hour virtual event, you’ll get:
A detailed overview of The Four C's of Effective Sustainability Storytelling and how you can apply this to your organization today.
A live conversation with Joel Makower, GreenBiz co-founder and author of the book's Foreword
Real-world insights from sustainability communication leaders, including:
Nate Pepper, VP, Communications and Sustainability, Veolia North America
Dave Stangis, Sr. Advisor, Apollo's First CSO, Apollo Global Management
Susan Jackson, Head of Communications & Sustainability, BASF
Aman Singh, Director, Global Sustainability Communications, Kenvue
All attendees receive 25% off Sustainability Storytelling, available May 3 in the U.K. and Canada, May 26 in the U.S. and worldwide.
This virtual event launches the Sustainability Storytelling LIVE tour, with in-person netlearning (a cross between a workshop and networking happy hour) events in New York (May 5), Washington D.C. (May 7), and San Francisco (May 13).
Register now. See you there!
Thank you to our partner, 3BL, for helping make Sustainability Storytelling LIVE happen.