

Sustainability Storytelling LIVE: Virtual Event
Corporate sustainability needs better stories.
Companies face mounting pressure to prove progress, not just make promises—while greenwashing lawsuits multiply and stakeholders demand transparency. Fear of political blowback is also causing many companies to resort to greenhushing when their voices could count the most. But silence also carries risk—as does getting it wrong.
Join Mike Hower, author of Sustainability Storytelling: Communicate Trust, Brand Value and Better Business, for this free, one-hour virtual event discussing the State of Sustainability Storytelling in 2026. You’ll learn how to communicate sustainability effectively without falling into common traps.
You'll get:
The Four C's of Effective Sustainability Storytelling—a new framework for building trust through compelling, credible, and compliant stories grounded in context
A live conversation with Joel Makower, GreenBiz co-founder and author of the book's Foreword
Real-world insights from sustainability communication leaders at Veolia, Kenvue, and MetLife.
All attendees receive 25% off Sustainability Storytelling, available May 3 in the U.K. and Canada, May 26 in the U.S. and worldwide.
This virtual event launches the Sustainability Storytelling LIVE tour, with in-person events in New York (May 5), Washington D.C. (May 7), and San Francisco (May 13).
Register now. Hope to see you there!