Marketing & PR for Early‑Stage Teams

​Marketing & PR for Early‑Stage Teams

​When you’re building a company with limited resources, marketing can feel impossible. In this session, Karolina Miller from Redstone shows how early teams can create momentum without big budgets or a dedicated comms function. She’ll walk through how to identify the story only your startup can tell, tap into what truly motivates your customers, and set up simple habits that make your brand look polished long before you have a full team.

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​About the Event

​Noise is rising everywhere - more content, more competition, more AI‑generated everything. Getting people to care is no longer about shouting louder; it’s about being unmistakably relevant.

​For early‑stage founders, the challenge is even sharper: you’re expected to build traction with almost no time, no money, and no marketing support. This talk focuses on the essentials and the first moves that actually matter, when you’re starting from zero and need to stay lean.

​You’ll leave with a clear sense of how to shape your brand from day one, craft stories that stick, and build lightweight systems that help your company show up consistently, even when your budget is tiny.