ACA Marketplace Pricing Strategies for ’26 with Rebecca Stob, Evensun Health

​On earnings calls this quarter, with Oscar as a notable exception, payers largely communicated that they don’t want to be the lowest-priced option in their markets, instead seeking to control growth and aim for profitability given the tumultuous policy backdrop.

​Payer pricing strategy gets even more fascinating as you zoom in on specific markets—and even counties—to understand who is trying to grow where, who might have mispriced and is in for some unexpected growth, and where member shopping will make a big difference.
We’re joined by Rebecca Stob, Principal Consultant at Evensun Health, to discuss zoom in on a few key regions and see what might play out.