​🎬 Pitching 101: A Distributor’s Perspective

​A 30-minute Creative Pitch Lab session with Tanya Kelen, Founder & CEO of Kelencontent and creator of a distribution-led venture studio.

​Have a dream idea for a documentary, TV series, film, digital series, branded content project or creative business? Already have content, a brand, a story or an audience—but aren't sure what to do with it next?

​Distribution-led companies understand how to add greater value your core IP ideas, what new investors or customers might want it, and how you can reach new audiences through distribution-led partnerships. Distribution helps you identify new commercial opportunities.

​Join Tanya Kelen for a practical introduction to pitching and distribution from the perspective of a distributor/producer and creative venture studio founder.

​What you'll learn in 30 minutes

​💡 1. What state is your IP in now — and what could it become?

​Discover how your ideas, stories, expertise, existing content and creative assets can be developed into documentaries, television series, branded content, digital products or other commercial opportunities. Find out more about building IP in an omni-channel universe.

​🔍 2. What is an IP Audit?

​Learn how to assess what you own, your existing rights, audience, investment to date, revenue potential and opportunities to grow. Understand why knowing the value and limitations of your assets is an important first step.

​🌎 3. What does a distributor actually do?

​Discover how distributors connect projects with buyers, broadcasters, streaming platforms, investors, government funding and economic development agencies, and other markets. Get an introduction to rights, territories, licensing, distribution strategies and potential revenue streams.

​💰 4. How do you pitch for commercial opportunity?

​Learn to look beyond the creative idea. What is your primary and secondary audience? Who is the buyer? Why does the project matter now? Could it attract a brand partner, co-producer, investor or strategic partner?

​🚀 5. Think beyond one project.

​Explore how an omni-channel approach can connect broadcast, social media, branded partnerships, licensing and other distribution opportunities to build a more sustainable creative business.

​Who should attend?

• ​Creators, filmmakers, writers and producers developing new IP

• ​Entrepreneurs with an idea, brand, story or existing content

• ​Documentary makers and television creators exploring new markets

• ​Creative founders interested in brand partnerships and monetization

• ​Anyone who wants to understand the business of pitching and distribution

​No prior knowledge of distribution or IP audits is required.

​Bring your idea, your questions and your curiosity. You'll leave with a clearer understanding of what to assess, what to develop and what to consider before approaching buyers, partners or investors.

​What if your idea could become more than a pitch?

​Discover how to turn your creative assets into a documentary, TV series, branded content opportunity or scalable creative business—and learn what buyers, distributors and investors need to see before they say yes.

​In 30 minutes, discover the opportunities you may be overlooking, the questions you should be asking, and how to start building a strategy to get your IP to market.

​Stop guessing. Start thinking like a producer and distributor.

​Your idea is the starting point. Your IP is an asset. Distribution and Producing is a strategy. Let's explore what's possible.

​Who We Are — Kelencontent (KCI)

​Kelencontent (KCI) is a founder-led distribution and production company that offers investment into high growth companies under the creative venture studio division. The company specializes in auditing and valuation of intellectual property (IP) brand architecting high growth strategy, commercialization and global distribution.

​With 20+ years of experience across Canada, the USA and international markets, Kelencontent helps companies, creators, corporations and institutions unlock IP value, enter dual use or 2nd use markets and build scalable ventures for legacy growth.

​Our distribution-led model includes a Creative Pitch Lab 6-week program and ongoing partnership programs integrate IP audits, brand architecture, product-market fit, licensing, strategic partnerships, funding strategies and commercialization infrastructure to assist in meeting your goals.

​Founder, Tanya Kelen has supervised over 8,000+ hours of content (Film, TV, Animation/Live Action/Digital Platforms, Games/Live Events, Educational Tool Kits).

​Kelen started her distribution career in Montreal, Quebec, working for the largest distribution company in Canada licensing Cirque de Soleil Specials and the pre-cursor to the Just for Laugh Gags that went on to become billion dollar brands globally.

​Over her career to date, Kelen has licensed $100M+ in film, television and digital content across 180+ territories.

​Kelencontent works in North American and global markets and clients include A&E, Amazon, Animal Planet, BBC, PBS, Disney, Netflix, Paramount+, CBC/Radio-Canada, Bell Media, Corus, TVO, TFO with a database of over 3000 buyers.

​Kelencontent's distribution services span genres and sectors in animation, live-action, scripted and factual content, games, EdTech and XR. The company connects creative IP entrepreneurs and innovators with broadcasters, studios, platforms, brands, investors and strategic partners in North American and on a global scale.

​Kelen continues to scale studios and companies by advising C-Suite teams with dynamic sales, marketing, and PR roll out plans to get results.

​Kelencontent builds your distribution. Your distribution becomes your competitive moat.

​We integrate brand architecture, marketing, public relations, audience development and omnichannel strategy to identify where intellectual property can travel, which markets it can serve and how it can generate new revenue.

​Through a distribution-led lens, we uncover second-use opportunities for existing IP and dual-use applications across complementary markets, then design the positioning, partnerships and commercialization pathways to bring those opportunities to market.

​Our Creative Venture Studio connects this strategy to product-market fit validation, scalable business models and structured growth cycles from one to five years.

​We don't just market what you have. We help identify what your IP could become, who else it could serve and how to build the distribution infrastructure to scale it.

​Our distribution IP audits assess creative potential of new IP or existing business models to assist you in finding new high growth commercial opportunities, building enterprise value, individual wealth and community wealth through strategic collaborative partnership models.

​Creative Pitch Lab | Practical insights for building, pitching and commercializing creative IP.