Prove your ads are profitable
Most marketers and executives struggle with the same question: “Are my paid ads actually profitable?”
The answer often feels incomplete because lead counts don’t tell the whole story. Knowing how many trials you generated is useful, but it doesn’t show you whether those campaigns are truly profitable. That clarity only comes when you connect ad spend to the actual revenue your customers generate over time.
In this workshop you’ll learn what it looks like to build a setup designed to maximize accuracy in marketing attribution. We’ll walk through how to link cost data from your ad platforms with revenue data, so you can measure everything from CAC to LTV with confidence. The result is a system that allows you to see which campaigns really drive growth, which traffic sources need to be optimized, and how to answer tricky questions about marketing attribution.
What You’ll Learn
Why most attribution setups fall short — and where the hidden gaps in accuracy come from.
How to integrate ad platform spend with SaaS revenue data — moving beyond trial signups to understand lifetime value (LTV).
The role of your data warehouse in building an attribution system you can trust.
Practical steps to optimize traffic sources with cost-to-LTV insights.
Best practices from experts on designing a setup that gives you clarity, confidence, and actionable insights.
Why Attend
If you’re a SaaS marketer, growth leader, or founder, this is your chance to finally get clear answers on the profitability of your campaigns. You’ll walk away not only with frameworks but also with actionable tactics to apply immediately.
Who’s Behind This
This workshop is presented by ChartMogul and InnerTrends.
ChartMogul helps SaaS businesses turn subscription data into clear insights. We’re hosting this workshop because accurate marketing attribution depends on revenue visibility, and that’s exactly where ChartMogul can help. Start your free trial today and see how easy it is to connect your ad spend to real revenue.
InnerTrends helps SaaS companies turn customer and marketing data into growth decisions. As a fractional growth data department, we connect ad spend to product usage and revenue. With 10+ years in customer journey analytics, we've designed attribution systems that reveal which campaigns drive growth and which product experiences drive retention.