The Future of Content Marketing Night | B2B Edition
Content marketing isn't getting easier, it's getting more complex.
AI tools everywhere but no one knows how to adopt them to their workflows.
Budgets are tight but the pressure to drive results is huge.
Leadership keeps asking "what's the ROI?" but measuring it seems impossible.
This night, we're bringing together marketing leaders to help you answer the most daunting questions.
🎤 Speakers
Talk 1: Promoting research-driven content with $0 marketing budget
Liliya Roshchenko, Product Marketing and Research Manager at Semrush
Talk 2: Leading content teams in the AI Era
Milda Bayer, VP Marketing & New Business Sales at Lepaya
Talk 3: Content analytics: How to finally prove your content works
Polina Efimova, Co-founder at La Sopa Content
📅 Agenda
18:00 – Doors open, welcome drinks
18:30 – Intro from the organizers, talks & Q&A
19:30 – Networking with snacks & drinks
21:00 – Event ends
🤝 Thanks to our organizers & partners
Semrush is an international tech company with headquarters in Boston and 11 offices across the globe. In Germany, it is represented both in Berlin and Munich.
Semrush tools help marketers all over the world to get ahead of their competition and rank better on search.
La Sopa Content is an SEO and content marketing agency helping B2B startups boost revenue through strategic SEO, GEO and people-centric content.
Industrious is a global flexible workspace provider known for its exceptional service and highest customer satisfaction. With over 200 locations worldwide, including NYC, London, and Amsterdam, we offer a large network of thoughtfully designed spaces that inspire productivity and spark creativity.
This event will be held in Industrious' new location at BEAM - a beautifully restored Berlin landmark, once home to Einstein’s lectures. The historic Schicklerhaus was recently retrofitted and now hosts a future-forward workspace of 3,000 sqm in the heart of Berlin-Mitte, where history, culture, and innovation converge.
Note from the organizers
Industrious might contact attendees after the event.
By attending, you agree that photos may be taken and used for recap and social. If you prefer not to be photographed, tell the organizers at check-in.