User Discovery

​We'll cover:
• Writing good research questions
• Running user interviews that get honest answers, not polite ones
• Turning what you hear into personas and jobs to be done
• Recruitment and keeping participant information confidential

​Speakers
Tope Anifowose – Product Manager, HMRC, and Programme Lead, The Product Circle
Leila Kellgren, PhD – Product Research Lead and Wallet Team Lead, Amiqus

​Who it's for: anyone breaking into Product, especially if you're working on one of our group case studies. No prior research experience needed.

​Bring a problem you're exploring and any questions you've been sitting on. Come ready to take part.

​The meeting link will be shared before the session. See you there!