The 1 Thing AI Can’t Do for Your Personal Brand: How to Build Credibility Before the Window Closes

​Pour yourself a coffee, fire up your laptop, and let’s get to work.

​This virtual session is for women who are very good at what they do and can’t explain it in a way that gets them hired for their expertise.

​You’ve done the work for years. You still get asked what makes you different and hear yourself give an answer that sounds like everyone else’s.

​Soon anyone can generate content that reads like 20 years of experience. Your buyer won’t tell the difference by reading. If you want to be the one they pick, you need to plant a flag they can see, and you need it before everyone sounds the same.

​I spent 12 years running brand strategy inside Coca-Cola, L’Oréal, and Colgate. Then I left and hid my own business for a year because I couldn’t say what I did. I wasn’t bad at marketing. I had never decided what I wanted to be known for. More than 50 founders later, almost all of them were stuck on the same question I was.

​We’ll cover how to decide what you want to be known for, what makes you the obvious choice when a hundred people describe their work exactly like you do, and what AI will never be able to do for your brand.

​Bring your challenges, your wins, and your hardest question. This is a working session and a full ask-me-anything.