Tracking Digital Campaigns Across Platforms
🎯Session Overview
Are you running ads across Google, social media, and other channels but struggling to see the full picture of your campaign performance? This workshop is your guide to mastering campaign tracking, a critical skill for any performance marketer.
We'll go beyond confusing platform-specific reports and help you build a unified view of your marketing data. You'll learn the tools and techniques for setting up consistent tracking, attributing conversions correctly, and making data-driven decisions that maximize your return on ad spend.
📝What you will learn
By the end of this session, participants will be able to:
Set up consistent tracking systems across multiple advertising platforms
Build a unified view of campaign performance that goes beyond individual platform reports
Implement proper attribution models to understand which channels drive real conversions
Use tracking data to make informed budget allocation decisions and improve ROAS
Identify and troubleshoot common tracking issues that distort campaign performance data
🧑💻Meet your Facilitator
Jegede Oluwakayode is a passionate and results-driven Marketing and Business Leader with expertise in business development, management, sales processes, growth marketing, digital marketing, product marketing, search engine optimization, email marketing, performance and paid marketing, content marketing and analytics.
About Treford Learner Community (TLC)
Treford Learner Community is a gathering of professionals around the world looking to meet other like minds and grow together through community engagements physically and virtually.