Breakfast & Brainpower: Building In Consumer (Sponsored By J.P. Morgan Startup Banking)
Join J.P. Morgan Startup Banking for ☕️coffee, 🥐conversation, and 💡candid founder stories!
Kickstart your morning with a community and panel of inspiring founders who are building the next generation of consumer companies.
You’ll hear real stories from the early days of launching products to the challenges of scaling and fundraising—plus have the opportunity to connect with fellow consumer founders over breakfast and networking.
Our panel discussion will unpack:
Founder journeys and the lessons learned along the way
Fundraising vs. bootstrapping: choosing the right path for you
Scaling strategies and tips for sustainable growth
Moderator:
Camila De Souza - VP, Innovation Economy Banking, J.P. Morgan
Panelists:
Tina Yau - Founder, TYVY New York
Tina Yau is the Founder of TYVY New York, a premium women’s work to travel bag brand designed for style, function, and everyday life on the go. A former retail executive with 25+ years leading eCommerce and digital strategy at global brands including Uniqlo, Estée Lauder, Saks Fifth Avenue, and Armani Exchange, Tina is passionate about redefining how women travel and work. She shares her journey of starting over as a founder, building with purpose, and navigating entrepreneurship with humor, honesty, and heart.
Risa Barash - Founder, Fairy Tales Hair Care and tbh Kids
Risa Barash, Founder of Fairy Tales Hair Care and tbh Kids, launched Fairy Tales in 1999 at a New York salon, addressing a lice outbreak with Rosemary Repel shampoo. The brand quickly gained popularity, leading to partnerships with major retailers like Target and Walmart. Over two decades, Fairy Tales has become a bestselling kids' hair care line, known for its natural, salon-quality products. Risa also founded TBH Kids, a personal care brand for tweens and teens, offering dermatologist-approved products to support healthy habits and self-care. Risa is a bootstrapped founder with 25+ years building two national retail brands to millions in annual sales—with vision, grit and a sense of humor.
Sarah Ganzenmuller - Founder, rediem
Sarah Ganzenmuller is the Co-founder and CEO of rediem, the community engagement and rewards platform redefining how brands connect with their customers. rediem powers engagement for leading consumer brands including Olipop, Sun Bum, and Vita Coco. Before founding rediem, Sarah was a marketing strategist for Fortune 500 consumer brands and a consultant to Equinox on customer retention. She previously led strategy at a marketing agency, advising brands like Black & Decker.
Who should attend:
This invite-only event is for founders and investors building and investing in consumer products and technology.
Format:
☕ 9:00-9:45AM: Fresh coffee & breakfast spread
🎤 9:45-10:15AM: Moderated panel discussion
💬 10:15-11:00AM: Audience Q&A & networking
Why this matters:
Building a consumer brand today is both exciting and daunting—the landscape is crowded, capital is competitive, and scaling takes more than a great product. Learning directly from founders who have been in the trenches provides not just inspiration, but practical roadmaps you can apply to your own journey. This panel creates space for candid stories, real advice, and meaningful connections, because no founder should have to build alone.
📅 Date: Monday, November 10th, 2025
📍 Location: Midtown, New York (Location shared upon acceptance)
⏰ Time: 9:00-11:00AM
Seats are limited. Apply to attend to secure your spot.
About J.P. Morgan Startup Banking:
From pre-seed through IPO and beyond, J.P. Morgan provides startups with secure, scalable financial solutions and a dedicated team of subject-matter experts supporting founders at every stage of their journey. With decades of global experience, a robust network, and trusted solutions, we’re the only bank you’ll ever need.