Partnerships - The New GTM Channel

​Partner GTM 101: What Every Revenue Professional Needs to Know About Co-Sell, Marketplace, and Channel Partnerships

​Most revenue leaders know partnerships matter - but few understand how they actually drive pipeline. This session changes that.

​Nadav Tzuker (Head of Partnerships, Wiz | Founder, Cloud People) will break down the three core partnership models - Channel, Cloud, and Product - with a focus on the two that matter most to sales teams: co-sell programs and marketplace strategies.

​Whether you're a CEO, VP Sales, Director or AE closing deals - you'll learn:

• ​What co-sell with AWS/Azure/Google actually looks like (and how it puts pipeline in your hands)

• ​How marketplace selling works and why it's becoming a buyer preference

• ​The difference between channel, cloud, and product partnerships - and which ones to prioritize

• ​How to talk to your partnerships team in a way that creates real pipeline alignment

• ​Lessons from scaling partner GTM at one of the fastest-growing companies in the world

​This session is for you if:

• ​You work in revenue and want to understand how partnerships can accelerate your deals

• ​You're building or scaling a company and wondering when to invest in partner motions

• ​You've heard "co-sell" and "marketplace" thrown around and want to actually understand them