AEO for SaaS: From Strategy to Execution
Learn how AI search engines decide which SaaS products to recommend, and build an actionable AEO strategy you can implement immediately.
1. Why Attend?
AI assistants like ChatGPT, Gemini and Perplexity are becoming the first place buyers look for answers. If your SaaS isn't being mentioned, you're missing a growing source of qualified traffic.
In this practical workshop, we'll build an Answer Engine Optimisation (AEO) strategy from scratch, explain how AI engines evaluate websites, and show you how to identify and prioritise the improvements that matter most.
This is a hands-on session focused on implementation, not theory.
2. Who Should Attend?
SaaS Founders
Product Marketing Teams
SEO Specialists
Growth Marketers
Digital Agencies
Anyone responsible for increasing organic visibility
3. Agenda
Workshop Agenda
What AEO really is (and how it differs from SEO)
How ChatGPT, Gemini & Perplexity select brands to recommend
How to perform a manual AEO audit
Prioritising fixes based on business impact
Using SiteSignal to automate monitoring and action planning
Live Q&A
4. What You'll Learn
Understand how AI search engines evaluate websites
Identify the biggest gaps affecting AI visibility
Learn a repeatable AEO audit process
Prioritise improvements using an action framework
Understand where automation saves time
5. Take Home Message
Every attendee will leave with:
A practical AEO framework
An AI visibility audit checklist
A prioritisation model for improvements
A weekly optimisation workflow
A clear understanding of how to improve visibility across AI search engines
6. Why This Session Is Different
Practical, not theoretical
No prior AEO knowledge required
Built specifically for SaaS companies
Live walkthroughs and real examples
Focused on actions you can start immediately
7. About the Speaker - Niraj Appuhamy
Founder of SiteSignal
Helping SaaS companies understand, measure and improve their visibility across AI search engines through practical AEO strategies and automation.