Revenue for Breakfast #1 Munich - How Not to Lose the Deal You Think You Won
The Berlin original is coming - Revenue for Breakfast #1 in Munich 🔥
How Not to Lose the Deal You Think You Won
What Actually Happens in the Final Stretch of Enterprise Deals
The “yes” is in.
Your champion is aligned, the business case is solid, and you’re already updating the CRM.
But late-stage is exactly where deals can quietly fall apart.
Procurement slows things down, new stakeholders suddenly appear, discounts get pushed aggressively, and your internal champion can no longer protect the deal the way you expected. What looked closed suddenly becomes uncertain.
For the very first Revenue for Breakfast Munich, we’re diving into one of the most underestimated parts of enterprise sales: how to successfully navigate the final stretch of a deal — without losing momentum, leverage, or trust.
Guest Speaker
We’re excited to welcome Ben Bauer as our guest speaker.
As VP of Sales at WorkFlex, Ben brings extensive experience in navigating complex B2B sales cycles and managing high-stakes enterprise deals. He has seen firsthand how quickly “safe” deals can derail late in the process - and what top-performing sales teams do differently to close cleanly.
In this session, Ben will share practical insights from the front lines of enterprise sales: what actually goes wrong in late-stage negotiations, how to maintain control when procurement enters the conversation, and how to protect deal momentum when complexity increases.
What you’ll learn
Why late-stage deals unexpectedly stall
How procurement changes deal dynamics
Common mistakes sales teams make in the final stretch
How to keep momentum and negotiation leverage
What strong deal control actually looks like in enterprise sales
This session is designed for:
Revenue & Sales Leaders
Founders & GTM operators
Account Managers & Customer Success Leaders
Anyone looking to grow revenue beyond new logo acquisition
Agenda
08:30 – 09:00 → Grab your coffee, meet familiar (and new) faces, feel the vibe 💫
09:00 – 10:00 → Presentation kickoff & table discussion
10:00 – 10:30 → Open networking & exchange before you dive into your workday
Walk away with practical insights, real-world sales lessons, and a sharper understanding of how to close complex deals with confidence.
Seats are limited.
(Why 8EUR? Healthy Breakfast, Coffee, Impact and Network. Also, a tiny bit of commitment so you actually show up 😉 A small commitment goes a long way.)