AI Week: Designing AI-First Products with Thiago Xikota & Iggy + Magic Island Healthy Founder Breakfast
This is Magic Island AI Week, and every morning a different founder shows exactly how they are using AI inside their business, from product to distribution. No slideware, no theory. Real use cases, honest lessons, and the opportunity of building alongside people doing the same thing.
Thursday continues the week with Thiago Xikota and Iggy, who will explore how generative AI is changing the way products are designed, built, and brought to life. Thiago brings the perspective of a product designer and computer scientist researching generative AI applied to design, while Iggy brings more than 15 years of experience turning technology, creativity, and storytelling into products and businesses people actually want to use.
Together, they will connect the dots between AI-assisted design and AI-first product building: how to move from an emerging technology to a useful experience, how to design for the way people actually interact with intelligent systems, and how to apply AI to meaningful real-world challenges. Expect practical perspectives from the front lines of product design, creative technology, and entrepreneurship.
✨ Featuring: Thiago Xikota & Iggy
Thiago Xikota is a product designer and computer scientist from UFSC who has built products for more than 20 companies, reaching more than 60 million people. He researches generative AI applied to design at UFSC, runs Xikota Design, and leads The AI Collective Florianópolis, the local chapter of the world's largest AI community.
Iggy is a creative technologist, entrepreneur, and product leader with more than 15 years of experience building games, digital products, and technology-driven businesses. His mission is to improve people's lives through novel uses of technology, creativity, and storytelling, whether by creating experiences that entertain and captivate or by applying AI to meaningful real-world challenges such as healthcare. Today, Iggy focuses on building AI-first products and businesses that turn emerging technology into experiences people actually want to use.
🗓️ Thursday 20th · August 2026 · 9:00am to 11:00am
📍 Founder Haus Beach Club, Jurerê Internacional, Florianópolis
☕ Free for Magic Island Patrons & Founder Haus members · Day Passes available via Luma or at the door
---- Agenda ----
9:00am · Healthy Founder Breakfast: Specialty coffee by Vero Café, eggs, fresh tropical fruit, and hot pão de queijo.
9:30am · Induction: Welcoming new founders to the inner circle Magic Island + AI Workshop with featured founders
---- Access & Passports ----
Magic Island Patrons & Founder Haus members: 100% complimentary entry throughout August with your Patron Pass.
Day Passes: Available at the door or via lu.ma for purchase.
Please present your digital pass at the entrance.
---- The people behind it ----
Magic Island is a month-long popup city in Florianópolis, Brazil. Every August, founders, builders, and investors land on the island for hackathons, dinners, meetups, and open days. The Magic Island app keeps your map, calendar, and pass together, so you never miss a moment of magic.
Floripa Institute of Technology [FiT] is a non-profit institution working across education, advocacy, and research to make Florianópolis a global hub for technology and entrepreneurship, organized into three coordinated pillars that reinforce one another.
Founder Haus Beach Club is a private club for founders who build and builders who found. As part of the Founder Village infrastructure, developed and co-owned by founders for founders, we are transforming the neighborhood of Jurerê Internacional into the village we want to live in, share with like-minded families, and co-own as a community.