What can you still earn money with in times of AI?

​AI is driving the cost of cognitive work toward zero. When the answer, the content, the analysis become almost free, what's actually left to charge for?

​A lot of today's business models have an uncomfortable answer to that question. Whole categories were built on owning the path to information, on being the necessary middle layer, on knowing something the customer didn't — and that ground is shifting fast. Some moats are about to look like puddles.

​So the real question isn't whether AI changes things. It's where value goes when it stops sitting in the output: Which businesses still have a moat — and what is it actually made of? What kind of IP is still worth defending when anything that can be produced can be reproduced? Which businesses can still be defended from a legal perspective? Which areas are still worth investing in? And what does any of this leave standing, economically and legally, once the obvious answers are commodities?

​We'll find out together.

​This event is part-supported by Panter and Swiss {ai} Weeks.