Cover Image for Winning Shelf Space: How Health-Ade Cracked Retail and Scaled (w/ Vanessa Dew - Co-Founder)

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EVMA's goal is threefold: to forge a unified USC and LA entrepreneurial ecosystem, to cultivate an engaged Trojan entrepreneur network, and help our members build the future.

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2 Went

Food & Drink

Wellness

Winning Shelf Space: How Health-Ade Cracked Retail and Scaled (w/ Vanessa Dew - Co-Founder)

Name: Winning Shelf Space: How Health-Ade Cracked Retail and Scaled (w/ Vanessa Dew - Co-Founder)
Start: 2026-03-04T16:00:00.000-08:00
End: 2026-03-04T17:00:00.000-08:00
Location: JKP 104

EVMA @ USC

JKP 104

Past Event

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About Event

Join EVMA at USC for a conversation with Vanessa Dew, the visionary behind Health Aid Kombucha. Vanessa will share her journey from launching a mission-driven wellness brand to scaling in a highly competitive CPG landscape, offering candid insights on product development, retail expansion, brand storytelling, and what it really takes to build a consumer company from the ground up. This conversation will explore the intersection of purpose and profitability, along with practical lessons on resilience, distribution strategy, and staying authentic as you grow.

Location