Product-Market Fit Speedrun

​Part of Amsterdam Tech Week 2026 · June 16–19.

​Update: Wow, all spots are full within 12 hours of launch. Amazing! We are looking into adding more seats. Join the waitlist, and if the stars align, you might be able to join!

​Update 2: Found a bigger space with 100 seats. See you all there!

Update 3: Location updated, so you can find the room. Bring your laptop and a pen or pencil!

​Sanity check your Product-Market Fit and Go-To-Market Strategy with Jeroen Coelen

​1-hour workshop for early-stage founders who are working on their PMFit & GTM.

​Objectives

• ​Evaluating your current PMFit

• ​Identifying gaps in your PMFit

• ​Laying out your GTM Strategy

• ​Sanity check your beachhead market

• ​Get new perspectives on your startup

​Approach

• ​Mini keynote PMFit & GTM 101

• ​Simple exercises empowered by proven frameworks

• ​Live feedback and iterations

​Schedule

​14:30 - PMfit & GTM 101
14:40 - Speedrun PMFit
15:30 - Q&A
16:00 - End

​Who is Jeroen Coelen?

​I'm a PhD on early-stage startups, a.k.a. Dr Market Fit. I've mentored over 350 startups towards PMFit. Done workshops at 25+ accelerators throughout Europe. My LinkedIn Profile.

​Based on my experience, I can identify missing pieces of your startup puzzle. Come join in!

​See the full AMS Tech Week calendar.