Product-Market Fit Speedrun

​Part of Amsterdam Tech Week 2026 · June 16–19.

Sanity check your Product-Market Fit and Go-To-Market Strategy

​1-hour workshop for early-stage founders who are working on their PMFit & GTM.

​Objectives

• ​Evaluating your current PMFit

• ​Identifying gaps in your PMFit

• ​Laying out your GTM Strategy

• ​Sanity check your beachhead market

• ​Get new perspectives on your startup

​Approach

• ​Mini keynote PMFit & GTM 101

• ​Simple exercises empowered by proven frameworks

• ​Live feedback and iterations

​Schedule

​14:30 - PMfit & GTM 101
14:40 - Speedrun PMFit
15:30 - Q&A
16:00 - End

​Who is Jeroen Coelen?

​I'm a PhD on early-stage startups, a.k.a. Dr Market Fit. I've mentored over 350 startups towards PMFit. Done workshops at 25+ accelerators throughout Europe.

​Based on my experience, I can identify missing pieces of your startup puzzle. Come join in!

​See the full AMS Tech Week calendar.