How to Raise Capital: Crafting a Winning Investor Narrative for Consumer Brands

​What turns a great consumer product into an irresistible investment opportunity?
Join us for an intimate masterclass designed exclusively for beyond portfolio and close friends.

​In an increasingly selective fundraising landscape, technology and metrics are only half the battle, the rest is how you frame your story, hook investors, and build conviction.

​This curated session moves beyond generic pitch deck advice to explore the ABC Storytelling Model, breaking down the psychological triggers and narrative frameworks that drive real investor buy-in.

​What You’ll Walk Away With:

• ​Master the ABC Storytelling Framework: Learn how to structure a high-converting investor pitch tailored specifically for consumer-tech dynamics.

• ​Decoding US Investors: Understand the cultural and strategic nuances of pitching to American VCs - how to capture their attention fast, bridge cultural gaps, and speak their valuation language.

• ​Peer-to-Peer Exchange: Connect with a select cohort of 20 high-caliber founders facing similar scaling and fundraising challenges.

• ​Live Q&A & Actionable Feedback: Get direct answers to your current pitch hurdles from seasoned storytelling and venture experts.

​Featured Speakers

• ​Asaf Sides – Founder & CEO, Leave a Mark

• ​Suf Kletter – Co-founder & Managing Partner, Beyond22

​Agenda

• ​Opening Remarks
  Welcome notes from the Beyond22 team.

• ​Founder Spotlight & Introductions
  Warm-Up: Quick Hellos & Icebreaker

• ​Masterclass: The ABC Storytelling Model
  How to architect an investor narrative that drives funding, led by Asaf Sides.

• ​Open Q&A & Discussion
  Direct founder questions, deck strategies, and open dialogue.

• ​Onward | Drinks & Founder Networking

​About the Hosts

• ​Beyond22 is an early-stage VC backing founders building the next generation of category-defining consumer brands and tech from inception to scale.

• ​Leave a Mark is a global strategic storytelling agency helping top executives, venture-backed startups, and industry leaders turn complex ideas into high-impact narratives that drive growth, adoption, and investment.