AI WEEK x Startup Barreiro - Build Your Product with AI: 4-Hour Intensive Workshop
Walk in with an idea. Walk out with a working product you built yourself. No coding, no excuses, 4 hours.
You have had the idea for months. Maybe years. An app, a tool, a platform, the thing that would make your business run better or become a business on its own. And every time you get close, the same wall: "I can't build it, and I can't afford someone who can."
That wall is gone. On 24 September, at Startup Barreiro, you will build it. Not watch it get built. Build it.
Official event of Lisbon AI Week 2026. First edition in Margem Sul.
What makes this different
Most AI events are talks. Someone shows slides, you nod, you go home with nothing.
This is the opposite. From minute one you have your laptop open and your hands on real tools. I show you the method, you build your product, I stay in the room to unstick you the moment you get stuck. By the end, there is something on your screen that did not exist 4 hours earlier, and you made it.
Your guide (aka me, Alex Russo): 20+ years in tech, built products for Fortune 100 companies, 20,000+ entrepreneurs taught, and the person who has run this exact format to sold-out rooms in Lisbon.
How the 4 hours work
Phase 1, Foundation (60 to 90 min). Software architecture for non-technical entrepreneurs, made simple. We vote on one business idea from the room, turn it into a Product Requirements Document (PRD) and build it live in front of you, so you see every step of the method before you use it. Vibe coding all the way, with an eye on solid architecture.
Phase 2, Build Time (2.5 hours). Now it is your idea. Work alone or team up with people whose ideas complement yours, your choice. You build with the same tools and the same method, with me at your table for direct support and real-time problem solving.
Phase 3, Showcase (30 min). You present what you built, get feedback and next steps, and we celebrate it. Yes, you will have something to show.
What you walk away with
A working prototype of YOUR product, usable in your business from the next day
The complete AI-powered development workflow, so you can do it again without me
The PRD template I use, ready for your next projects
Access to every tool, template and resource used during the workshop
A room full of entrepreneurs who now know what you are building
Priority access to what comes next (you will find out on the day)
What your ticket includes
All premium AI development tools for the session. You do not pay for anything else.
Dinner, so you build through the evening without leaving the room
Take-home templates and guides
Recording of the key concepts for reference
The chance to pitch your idea to other entrepreneurs
This is for you if
You are an entrepreneur with an idea that has waited long enough
You run a business and want to test a concept before spending real money on it
You are a freelancer, consultant or creator who wants their own product
You are simply curious what AI can actually build today, done properly, not hyped
This is not for you if
You want to sit back and watch. This is hands-on building.
You cannot bring a laptop.
Before you come
Bring a laptop, charged. Everything else is set up together in the room, so we start building from minute one.
25 seats only, so I can be at every table. Previous editions in Lisbon sold out.
Your instructor
Alex Russo. Serial entrepreneur, community owner of Lisbon Entrepreneurs and Creators and VibeFounders Lisbon, and founder of VibeFounders, an applied AI and AI-native businesses incubator brand. 20+ years in tech including Fortune 100 product work. Lives in Portugal, on this side of the river. Passionate about making advanced technology usable by technical and non-technical entrepreneurs alike.
LinkedIn: /alessandro-russo-wym
Partners
Lisbon AI Week 2026. This workshop is an official event of Lisbon AI Week, the week of AI events across the city organized by Observador (lisbonaiweek.com). We are proud to be the one bringing it to Margem Sul.
Startup Barreiro and Município do Barreiro. Hosted at Startup Barreiro (https://www.startupbarreiro.pt/), the municipal business incubator of Barreiro, who opened their doors to make the first edition on this side of the river possible.
Venue and getting there
Startup Barreiro, Sala Rio Tejo. Parque Empresarial da Baía do Tejo (Quimiparque), Edifício 23, next to Jardim dos Franceses. Free parking on site.
From Lisbon: 20 minutes on the ferry from Terreiro do Paço to Barreiro.
Stop talking about your idea. Come build it.