

Revenue Strategy That CRO’s Actually Buy Into
How to Build a Revenue Strategy That CROs Actually Buy Into
Stop pitching activity-based goals.
Start building strategies that drive real growth.
Most CS leaders want a seat at the revenue table, but the strategies they put forward rarely earn CRO buy-in.
Why?
Because they sound like CS goals, not company growth strategies.
This live session shows you how to flip the script and position CS as a revenue engine, not a support function.
Why this matters right now
AI, efficiency, and growth are at the top of every CRO’s agenda for 2026.
CROs want strategies that link directly to ARR, NRR, churn, and expansion — not vanity metrics.
CS leaders who can translate their work into these terms will finally earn credibility at the board table.
Where teams get it wrong
Building OKRs around activity (calls, check-ins) instead of outcomes (expansion %, churn prevention).
Treating CS strategy as separate from Sales and Marketing.
Measuring success with NPS while execs talk pipeline, revenue, and retention.
How this session helps
In 60 minutes, you’ll learn:
✅ The 3 cracks that make most revenue strategies collapse.
✅ A practical framework to align CS with Sales & Marketing around revenue.
✅ The language and metrics that get CROs to take you seriously.
✅ A free Revenue Strategy Playbook (PDF) you can use to map your own plan.
👉 If you’re a CS leader or CSM ready to prove your revenue impact, this session is for you.
.Register Now.