Cover Image for Revenue Strategy That CRO’s Actually Buy Into
Cover Image for Revenue Strategy That CRO’s Actually Buy Into
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Revenue Strategy That CRO’s Actually Buy Into

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About Event

How to Build a Revenue Strategy That CROs Actually Buy Into
Stop pitching activity-based goals.

Start building strategies that drive real growth.

Most CS leaders want a seat at the revenue table, but the strategies they put forward rarely earn CRO buy-in.

Why?

Because they sound like CS goals, not company growth strategies.

This live session shows you how to flip the script and position CS as a revenue engine, not a support function.

Why this matters right now

  • AI, efficiency, and growth are at the top of every CRO’s agenda for 2026.

  • CROs want strategies that link directly to ARR, NRR, churn, and expansion — not vanity metrics.

  • CS leaders who can translate their work into these terms will finally earn credibility at the board table.

Where teams get it wrong

  • Building OKRs around activity (calls, check-ins) instead of outcomes (expansion %, churn prevention).

  • Treating CS strategy as separate from Sales and Marketing.

  • Measuring success with NPS while execs talk pipeline, revenue, and retention.

How this session helps

In 60 minutes, you’ll learn:
✅ The 3 cracks that make most revenue strategies collapse.
✅ A practical framework to align CS with Sales & Marketing around revenue.
✅ The language and metrics that get CROs to take you seriously.
✅ A free Revenue Strategy Playbook (PDF) you can use to map your own plan.

👉 If you’re a CS leader or CSM ready to prove your revenue impact, this session is for you.

.Register Now.

Avatar for CS Connect Events
Presented by
CS Connect Events
A community of CS leaders for CS leaders.
8 Going