Clay in Florianopolis: Kick-off
Clay Club is coming to Florianópolis for the first time, and it’s one of the first Clay Clubs in Brazil.
Floripa is full of people building pipeline for companies in the US, Europe and LATAM. Most of us work remote and never meet. Let’s fix that.
If you keep hearing “GTM Engineer” and wonder what it really means, or how people get into it, this night is for you. You’ll hear from Leandro Brufal and Sergey Petrenko, two GTM engineers doing the work from Floripa, watch a real Clay workflow get built live, and walk out knowing your first steps.
New to Clay? It’s the tool GTM teams use to find leads, research companies and automate outreach. You don’t need to know it before you come.
🎁 Everyone who fills out the feedback form after the event gets 500 free Clay credits.
💬 Vibe
A night with people who build GTM, not people who sell it
A drink in hand, real workflows on screen
No pitches. Nobody is selling anything tonight
Founders and operators in the same room, swapping what actually works
Beginners very welcome. No Clay experience needed
👩🏻💻 What You Will Learn
What a GTM Engineer actually does, and how it differs from sales, marketing or RevOps
Signal-based outbound: how to find accounts that are ready to buy
Qualification that works: tiers over scores, formulas over AI where you can
A real Clay to HubSpot workflow built live, step by step
Open Q&A with the speakers
⏰ Timing
18:00 - 18:30 | Arrive, grab a name tag and a drink, meet the room
18:30 - 18:40 | Welcome: GTM Engineering in 10 minutes
18:40 - 19:10 | From the sales floor to GTM Engineering: signal-based outbound, with Leandro Brufal
19:10 - 19:55 | Live build: from ICP to CRM in Clay, with Sergey Petrenko
19:55 - 20:20 | Open Q&A with the speakers
20:20 - 21:00 | Group photo and networking
🍔 Food & Drinks
Light food and drinks provided.
🧑🤝🧑 Who Should Come
Anyone curious about GTM Engineering, from students to career switchers
SDRs, AEs, growth and RevOps people who want to build, not just run campaigns
Founders who build their own pipeline
Remote folks selling for foreign companies who want a local crew
Clay users at any level
👥 Capacity
42 seats. We review each registration by hand.
🚪 Preparation
Bring your laptop. We’ll build live and you can follow along
Come with one question you’ve always wanted to ask about GTM Engineering
👋 Your Hosts
Leandro Brufal: GTM Engineer and founder of Digital Pampas, with 10+ years in B2B sales before moving into GTM Engineering. Clay-certified in automated outbound, building outbound systems for B2B teams in the US, EU and LATAM.
Sergey Petrenko: Product & GTM Engineer with 15+ years shipping software, from a 120k+ user Chrome extension to CRM and data platforms for Tele2, Arla and Thomas Cook. Builds revenue systems, attribution pipelines and Clay workflows for GTM teams.
📍 Location
Founder Haus, Jurerê Internacional, Florianópolis
Venue partner of Clay Club Florianópolis.
If you can’t make it anymore, please update your RSVP so someone on the waitlist can take your seat.