GTM Bridge Series by Mamba Partners - Market entry to Australia
🌍 Building your bridge into the Australian market
📅 Wednesday, September 30th · 5:30 PM – 7:30 PM
Australia is closer than you think, and more accessible than most founders realise.
With a stable economy, strong startup ecosystem, deep appetite for Asian-founded businesses, and cultural ties that make Singapore a natural launchpad, Australia represents one of the most compelling expansion opportunities for Southeast Asian companies right now.
But while entering it wrong is expensive, entering it right is transformative.
For this debut event, we'll unite operators, founders, and market specialists for an evening centered around what it actually takes to break into the Australian market: from your first customer conversation to your legal entity, brand story, and path to sustainable revenue.
What We'll Cover:
🌏 The Opportunity: Why Australia, why now, and which sectors are most receptive to Singapore and SEA-founded companies. We cut through the noise and show you where the real white space is.
🔍 What to Look For: The signals that tell you whether your product is ready for Australia, and the mistakes that trip most companies up before they even land their first meeting.
🤝 Finding Your First Customers: The practical, relationship-driven approach to building pipeline in a new market from zero. Cold outreach, warm introductions, channel partners, and community - what actually works in Australia.
🎨 Branding & Storytelling Australian audiences respond to authenticity, directness, and a clear point of view. How to localise your brand narrative without losing what makes you distinctive (and why your Singapore origin story is an asset, not a liability).
Moderator:
Winnie Wang- Regional Fintech Director SEA, Austrade
Winnie is a venture ecosystem builder with over seven years of experience spanning marketing, partnerships, ecosystem development and innovation. She currently works with the Australian Trade and Investment Commission (Austrade) in Singapore, supporting the connections between businesses, investors and innovation ecosystems across markets. Her career has included building partnerships, leading major events, developing thought leadership and working with data to better understand and engage startup and venture communities.
Speakers:
Jasmin Hyde - Founder, Hyde & Seek
Jasmin is the Founding Director of Hyde & Seek Communications, a senior-led, earned-first PR agency working across Australia and Southeast Asia with funded scale-ups and expert-founded businesses. Having supported international brands entering Australia and Australian companies expanding into the region, Jasmin will speak to how founders should shape their brand story and media presence when entering Australia, and why communications strategy is a commercial decision, not a marketing afterthought.
Shayne Arundell - Business Director, Gradion
Shayne leads Gradion, a technology outsourcing and consultancy firm helping companies build and scale technical teams efficiently. He will cover how founders can structure their tech operations for a new market without over-committing on headcount or infrastructure — and where smart outsourcing creates a genuine competitive advantage during market entry.
Finnley Lee - Start Up and VC's Partnership Lead, Aspire
Finnley is part of the team at Aspire, Southeast Asia’s leading financial operating platform for startups and growing businesses. She works with founders and operators navigating the practical realities of scaling across markets, from payments and spend management to building financial infrastructure that can support growth. Finnley will speak to the operational side of entering Australia, including the financial systems founders should have in place before expanding and the common mistakes that create friction as businesses scale across borders.
Who Should Attend:
This evening is built for Singapore-based founders, operators, and business development leaders who have product-market fit at home and are ready to think seriously about Australia as their next market. If you are pre-revenue or still finding your footing locally, come back to us in six months — this session will still be here.
If you are ready to move, this is the right room.
On the Night:
🥂 Drinks on arrival 🥡 Light bites throughout 🤝 Networking with Australia-ready founders and operators 📋 Take-home market entry framework
About the Hosts:
Mamba Partners is a venture studio and market entry specialist helping founders scale across Southeast Asia, the US, China and beyond — combining AI-powered tools, operator networks, and hands-on strategic support.
Aspire is Southeast Asia's leading financial operating platform for startups and growing businesses — helping founders manage payments, expenses, and financial operations across borders with ease.