TAP Forward Marketing Collective: The Women’s Sports Opportunity feat. Anya Dawkins Johnson (TNT Sports), Zakiya Alta Lee, & Dino Decespedes
If everyone is showing up, why do so few brands actually stand out?
Moderated By MJ Allen
Special Guests: Anya Dawkins Johnson (VP, Marketing + Commercial Strategy, TNT Sports), Dino Decespedes (Founder, Into the Channel Podcast, Zakiya Alta Lee (Sports Founder & Investor)
Women’s sports, and especially women’s basketball and soccer, is one of the most undervalued attention markets in the world. While the game is growing rapidly across global audiences, cultures, and communities, many brands are still arriving late, underinvesting, or approaching the space as a diversity checkbox rather than a serious opportunity for authentic connection.
The Women’s Sports Opportunity: How Brands Can Move from Late Adoption to Authentic Storytelling is a roundtable conversation for professionals in marketing, advertising, media, and brand strategy who want to better understand the cultural and commercial potential of women’s sports.
Together, we’ll explore the storytelling gap that exists in women’s sports, from identity and representation to global culture, community, and fandom, and discuss how brands can show up with more depth, relevance, and credibility. This conversation will challenge participants to think beyond sponsorship and visibility, and toward storytelling that reflects the full power of the women’s game.
This roundtable is ideal for marketers, advertisers, brand leaders, creatives, strategists, founders, and innovation professionals interested in the future of sports, culture, and audience engagement. Slots are limited.
Note: Chatham House rules apply. Attendees are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other attendee, may be revealed.
TAP Forward Marketing Collective, a Goodie Nation Community
A sub-community within Goodie Nation dedicated to those who shape narratives and elevate voices. Storytellers capture the essence of our community through words, visuals, and performance—preserving history, celebrating journeys, and ensuring innovation is remembered and revered. Amplifiers use their marketing, branding, and communications expertise to magnify these stories, ensuring brilliance resonates far beyond our walls. Together, they are the voices and megaphones of innovation, crafting, curating, and broadcasting the narratives that inspire change and move culture forward.