How to Crush Founder-Led Sales for Your B2B Products
You're a technical founder building an AI product. You know the tech cold. But when it comes to selling - qualifying buyers, running discovery, navigating buying committees, closing complex B2B deals, you're figuring it out as you go.
That's not a weakness. It's a skills gap. And it's the one thing that separates founders who close from founders who stall.
In this 60-minute live session, you'll learn:
Why most sales advice given to founders - "more pipeline," "better scripts," "hire a sales leader" misdiagnoses the real problem
How to read buyer signals, qualify pain, identify champions, and manage the decision process using proven B2B frameworks (MEDDIC, SPIN, DISC)
Where founders actually lose deals, not in the pipeline, but in the room and what to do differently
Plus: a demo of SellSig's AI Sales Coach breaking down a real sales conversation with framework-driven feedback, buyer intent analysis, and recommended next steps
This session is for you if:
You're a technical founder personally closing B2B deals at an AI or SaaS startup
You've lost deals after strong technical evaluations and aren't sure why
You want coaching grounded in methodology, not generic AI output
Your host:
Chris Phelan - Founder & Chief Sales Coach at SellSig. Chris has spent his career in complex B2B sales and built SellSig to give technical founders the sales coaching layer they need - without hiring a VP of Sales too early.
Format: 45-minute presentation + live product demo, followed by 15 minutes of open Q&A. Bring your questions - or bring a real deal you're working on.
Bonus: Attendees can book a free 1-on-1 coaching session with Chris after the webinar. Bring a real deal and get SellSig coaching on it.