Finding product market fit by talking to people
Most early-stage founders fall into a costly pattern: you hit an obstacle or get quiet feedback, so you retreat to your comfort zone and build more. You tweak features, redesign landing pages, and optimize marketing copy—all while guessing why potential users aren't converting.
When you do talk to people, you often hear encouraging words, polite nods, or "you know who you should talk to...", but you walk away with zero real insight.
At this point building more just feels like taking shots in the dark. The path forward is finding product market fit by having better conversations with people.
In this interactive, in-person workshop, you’ll learn how to step out of the build trap and master high-signal conversation. We’ll show you how to take off your founder/sales hat, put on a detective hat, and conduct investigative conversations that uncover true pain, existing workflows, and hidden friction before you write another line of code. This is the foundation for getting the insights and direction you need to iterate, as well as securing your first users through effective conversation.
Speaker Bio
Trevor Geise built and sold his first startup in the fin-tech space, and then guided a bio-tech startup through product market fit, which then went on to get acquired. He has worked with at least a dozen startups from Fintech, bio tech, health-tech, market research.
What You’ll Experience
Live Conversation Modeling: Watch real-time demonstrations of high-signal interview techniques—including advanced tactics like negative reverses to get past polite answers and expose actual budgets and urgency.
The "Jobs to Be Done" Framework: Learn how to uncover what people are actually "hiring" your product to do (hint: people buy quarter-inch holes, not drill bits).
Workflow & Switching Friction Mapping: Uncover how your target audience currently solves their problem—and why they might resist switching even if your product were free.
De-Risking Your Assumptions: Identify the core hypotheses that must be true for your business to succeed, and leave with a framework to verify them instantly.
Who Should Attend
Technical founders, solo builders, product leaders, and early-stage entrepreneurs who have an idea, prototype, or early product, but are struggling to get honest feedback or clearly articulate their value proposition.
Format: In-Person Workshop & Live Practice
Bring: A notebook, an open mind, and a current product assumption you want to test.