Muse, the Sausage Ladder and How Trust Gets Abstracted
Last month, Meta’s new AI agent Muse sold a man’s keyboard on Facebook Marketplace. It also gave the buyer his home address and arranged a pickup. He’d tapped “always allow” without realising what he’d agreed to.
It’s a small story, but it points at something big. AI agents are becoming the new middle layer between people and the things they buy. That changes who customers trust, and how close brands can stay to them.
In this one hour live session, Full Moon’s Mark Curtis and David Mattin are joined by Nick Law, Chief Creative Officer at Accenture, and Tara Mullen of OctoNova, part of Octopus Energy, to dig into Mark’s latest essay, Muse, the Sausage Ladder and How Trust Gets Abstracted.
Read the essay first: https://www.wearefullmoon.com/muse-the-sausage-ladder-and-how-trust-gets-abstracted/