The Industry Shift LA
(If you purchase a ticket, the charge will show as JAK Media Group Inc on your bank statement)
The Industry Shift is a one-day event closing the translation gap between traditional media and the creator economy.
As YouTube and creator-led companies continue to grow, more teams are being built, roles are expanding, and the way content is developed and produced is rapidly changing. At the same time, many experienced professionals from television and traditional media are looking to understand how they fit into this new ecosystem.
This event is designed to bring those worlds into the same room.
The day will include a mix of conversations, panels, and smaller group workshops focused on how the creator economy actually works, how teams are structured, and what opportunities exist within it. There will also be time built in for networking and more direct connection between attendees.
Here's how the day breaks down:
9:30AM–12:30PM — Main stage panels and networking
12:30PM–1:30PM — Lunch break (taco truck out back 🌮 !)
1:30PM–3PM — Main stage panels and networking
3:00P - 6:00P — Breakout workshops
No workshop pass? No problem. You're more than welcome to stick around after lunch, keep the conversations going, and network with the rest of the room. Half the value of this thing happens in the hallways anyway.
Speaker/Panel Line Up (so far):
Ian Edgar - former VP of strategy & programming for Conde Nast, currently building with brands, media companies, celebrities, and creators
Adrian Lurie - Founder & CEO of Dragonfruit Media
Jerrica Long - Strategic marketing leader who made the pivot from traditional to creator spaces
Nicole Woods - Two decades with The Bachelor franchise, now advising entertainment orgs as a fractional executive.
Sam Eckholm - YouTuber, host of Access Granted
Larry Wheels - YouTuber, bodybuilding/fitness niche
Jimmy Zhang - YouTuber, comedy/dating niche
Boze v. The World - YouTuber, true crime & horror niche
Speeed - YouTuber, "Cars. Life. Technology."
Workshops:
Hayden Hillier-Smith - #1 YouTube editing expert on YouTube editing
Kate Henrikson - YouTuber producer/operator, formerly with Mr. Beast, Codie Sanchez, currently advising on YouTube operations on the production process behind creator channels
Devin McGovern - former reality TV producer, current content creator on how to make the pivot from producer to creator
Jerrica Long - Strategic marketing leader on personal branding
Buy your tickets now before prices are increased on May 15!