I Built an AI to Find Your Customers. Here’s What Went Wrong.

​AI promises to help marketers understand customers faster, target them more precisely, and make smarter decisions. But what happens when you actually try to build a tool to do it?

​Join AcrobatAnt for a candid Tulsa Tech Week conversation with Patrick Acosta, SVP of Audience at Aletheia Marketing & Media, as he shares what he learned building an AI-powered audience intelligence platform designed to turn massive consumer datasets and everyday marketing questions into actionable audience strategies.

​Patrick will take us behind the scenes of what worked—and what definitely didn’t. From surprisingly powerful consumer insights to confidently wrong answers, messy data, reinforced assumptions, and the dangerous illusion of certainty, he’ll share real-world lessons from putting AI to work in advertising.

​We’ll explore what AI is genuinely changing about how brands understand and reach consumers, where the technology still falls short, and why human judgment may become even more important as AI gets better.

​Whether you work in marketing, advertising, data, technology, or are simply trying to figure out where AI fits into your business, you’ll leave with a more practical understanding of both its potential and its pitfalls.

​About Patrick Acosta

​Patrick Acosta is a marketing and audience strategy leader with more than 25 years of experience at the intersection of data, technology, media, and consumer behavior. As SVP of Audience at Aletheia Marketing & Media, he focuses on turning complex consumer data into actionable audience strategies that help brands better understand, reach, and engage their customers.

​Patrick is especially passionate about the rapidly evolving role of AI in advertising and how marketers can combine AI, data, and human insight to build smarter, more effective marketing.