The Product Collective: 0-to-1 / Building from Scratch
Every product starts the same way: with nothing. No users, no data, no roadmap, just a hunch and a blank page. This month, The Product Collective is digging into the messiest, most exciting phase of product work: taking an idea from zero to one. Our panelists have lived it, validating (and killing) early concepts, shipping v1s with duct tape and conviction, and figuring out what to build when there's no playbook to follow.
Expect a candid conversation about what actually happens before product-market fit: how to pressure-test an idea before writing a line of code, what "MVP" really means when resources are scarce, how early teams split ambiguous work across product, design, and engineering, and the signals that tell you to double down or walk away. Whether you're a PM scoping a new bet inside a larger company, a designer or developer building something from scratch, or a founder-curious operator, you'll leave with tactics you can put to work Monday morning.
Agenda:
- 6:30 to 7:00 PM: Arrival & Networking
- 7:00 to 7:15 PM: Welcome & Housekeeping Items
- 7:15 to 8:00 PM: Panel Discussion, Q&A
- 8:00 to 9:00 PM: Networking & Wind-Down
Panel Speakers:
- Eduardo Oliveira, Chief Product & Chief Technology Officer at DataCamp, an EdTech company has helped over 14 million learners build skills in data and AI.
- Andrea Rodriguez, Founder & Head of Development at Marcha House, a beauty product development and manufacturing studio whose clients include Crown Affair, Mane, and Wellbel.
- Justin Elliot, Co-founder and CTO of WRTH, the business infrastructure platform for the collectibles and resale economy. WRTH recently closed their summer 2026 beta with 35 customers representing over $100 million in physical inventory (AUM) committed.
Who Should Attend:
- Product Managers
- UX/UI Designers & Researchers
- Product Marketing Managers
- Business Analysts
- Product Owners
- Program Managers
- CPOs
- CTOs
- Software Developers
Special thanks to our sponsor:
Emergn - Emergn embeds a complete work OS that reshapes how ambitions turn into reality, how teams collaborate, and how technology delivers value. So instead of constantly reacting to change, you create it.
Special thanks to our venue partner:
The Dock by The LAB Miami: The DOCK is where Miami's most relentless founders, technical talent, and startup operators come to build. In the heart of Wynwood, our campus is designed for those pushing the edge of what's possible, with the infrastructure, community, and energy to accelerate real progress.
Important Notice for The Product Collective Attendees
Code of Conduct
By attending, you agree to:
- Maintain respect and professionalism, adhering to all venue rules, policies, and applicable laws.
- Refrain from harassment, discrimination, unwelcome sexual advances (verbal or physical), intimidation, or inappropriate photography/recording.
- Report any violations to the event hosts immediately.
Violations may result in immediate removal from the event and exclusion from future invitations.
Media Consent
By attending, you grant the event organizers and affiliated entities the right to capture, use, and distribute photos, videos, and audio recordings of you for promotional, marketing, and other lawful purposes, including digital and print media, advertising, and social media. You waive any right to inspect or approve the final materials and release all claims related to their use.
Communications
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Agreement
If you don’t agree with this Code of Conduct, please do not attend the event.
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